December 13, 2007...9:22 pm
Niches Are The Name Of The Game
The web excels in connecting niche groups and provides the opportunity to be found no matter how obscure your interest.
There’s a lesson here for all of us that manage web sites. We too often focus on the home page of a web site and the broad, all encompassing search terms that we think our potential visitors will use. When we take a closer look at the stats though it’s usually very precise terms that bring visitors to specific pages on our web sites other than the home page.
I stumbled upon a site today called the Yamaha Snowblower Fan Club which is “A forum for fans of Yamaha Snowblowers including the YS624 and YS828. Discussions about finding parts, getting repairs, and performing service and routine maintenance.”
Wow, it doesn’t get more niche than that. Good luck to them!
UPDATE: Since posting this, I seem to be getting some traffic from people looking for snowblowers (I guess it is Winter after all). You can find the snowblower fan club here.
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