I must have been asleep in November when Adobe announced that they were testing a programme let publishers place ads from the Yahoo Publisher Network in PDFs.
I was looking on the Adobe site today after they announced the new Betas for CS4 and the words Ads for PDF caught my eye.
This is big and I’m surprised that Google haven’t done it already as they are the kings of contextual advertising.
So how will Ads for PDF work?
Well at the moment, Ads for PDF is a Beta programme and this one is a proper Beta where you have to sign up and be approved. You also have to be based in the USA and publish your PDFs.
But this programme was announced back in November 2007 so Yahoo may soon be ready to let the remaining 95.4% of the world’s population have a go some time soon.
Once signed up,though, you upload your PDF for analysis (what Adobe call registration). The content is then analysed and the ad enabled document returned to you and you proceed to distribute the PDF as normal.
The payment model is pay per click so it works just like Google’s Ad Sense.
The interesting thing is that the ads appear in a separate pane from the document unlike traditional blended advert placement on web pages. At present in the Beta, the ad format is 160 x 600 skyscraper and will display up to 5 adverts.
You can see a sample here or if you’re a publisher in the USA, have a go at signing up for the Beta programme.
Filed under: Online Advertising , adobe, monetizing PDFs, Online Advertising, pdf, yahoo, yahoo advertising, yahoo publisher network, ypn
