So now we have a new search engine to add to the list. Though let’s face it, it’s not really much of a list is it? Google always wins hands down. But cuil.com, the new kid on the search-engine block comes from a long pedigree of search engine excellence. Long in internet years that is.
Products from the Cuil stable have been purchased by Google in the past so they are certainly respected and this time they’re not up for sale. You’ll hear a lot about them this week so I’m not going to just regurgetate what everyone else on the web is saying, but their entry into the market on the basis of tracking less of your data is certainly intersting and will appeal to a lot of people. Their claim to have indexed more of the internet that Google will also play well, but in my opinion is worthless as I’m not really sure more is what we need of most things.
So how do they stack up in search accuracy?
Well, it’s difficult to say. They launched and they crashed. Well not quite, but the demand for mission critical task of “Cuiling” (am I the first??) your own name etc is so high that they haven’t been able to cope completely. But if you are patient enough you will be able to – it’s so hard not to write google here as a verb – search Cuil’s index.
So of course I searched for blueclock and for some reason there is a totally irrelevant picture of someone next to my company entry. Why? Who is this person? The additional information like pictures and categories that they provide is great but now I have doubts about their results.
Also noticable is the fact that they haven’t localised their search yet. So terms that score highly on google.co.uk but less well on google.com don’t do ever so well on Cuil. Relevance to the location of the user is something that Google excels at and it’ll be interesting to see how Cuil respond.
Other than people now associating this stange photo of someone I’ve never seen in my life with me, some other interesting side-affects for unsuspecting 3rd parties are the inevitable. There will be instantaneous fame for any villages called Cuil in Scotland and Ireland (try cuil.co.uk) and the impending server overload for any poor sod that has a domain using a easily mis-typable combination of the letters in Cuil.
Oh dear, someone is about to find out why shared hsoting packages are so cheap…
Filed under: How To Manage A Website, Search Engine Optimisation, Web Standards, Accessibility and Best Practice , cuil, google, seo, serps



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